For the brands built on Black culture

The culture you build on should be on the record.

Your brand already moves with the culture. We give that use a record the world can verify — sourced, credited, and cleared — so you keep the credibility and lose the exposure.

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Free to start. No card. 5 registrations + 5 agentic operations.

The Truth

Culture moves your brand. Nothing has ever recorded how you used it.

The sound, the language, the look. Your campaigns run on it every day. But cultural use has never had a clearance layer: no record of what you used, where it came from, or whether the originators were credited and paid.

When that goes wrong, it is lawsuits, backlash, and trust you cannot buy back. Cultural use is the most exposed thing your brand does, and the least documented. That is the gap we close.

The Shift

We turn cultural use into something you can verify, clear, and stand behind.

It comes down to three things every brand using culture should have had all along.

Verify it

BCID™ Registration

Clear it

Run buyer-stack analysis to see your sourcing, attribution, and exposure before anything ships.

Agentic Buyer-Stack

Prove it

Carry the receipts: provenance, attribution, and reinvestment that anyone can verify on the ledger.

Cultural Property Ledger

How It Works

Three steps. Start free, move to licensing when you are ready.

Register your use

Create your brand profile and register a campaign, product, or creative use. Free, and on the record from day one.

Clear it before you ship

Your buyer-stack analysis surfaces sourcing, attribution, and exposure, so you know it is clean before it goes out.

License and reinvest

When you are ready to use cultural property at scale, issue Cultural Use Licenses™ on the record. Originators get paid, and 4% reinvests in the community.

Where You Start

Wherever your brand sits, there is a way in.

Already licensing culture

You cut cultural deals now.

You move work into the market, but mostly off the record. Bring those deals onto the ledger so every use is sourced, cleared, and provable.

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Black-owned brand

You are the culture.

Your authority is real. Register it, verify it, and carry the record that proves your work is yours and sourced right.

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Brand at scale

You touch culture everywhere.

Every campaign carries exposure. Clear your cultural use before you ship, and put the receipts on file.

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A New Exchange

Culture has never had an exchange. Now it does.

For generations, brands drew on Black culture with no record of what was used, where it came from, or who was paid. No clearance. No provenance. No ledger.

MADECX is the infrastructure that changes that. The way companies list, report, and clear on an exchange, brands register and clear their cultural use here: a clear source, a verified record, and a permanent ledger. That is what makes cultural use accountable.

Build on culture. On the record.

Start free. Register your cultural use today, and decide the rest on your own time.

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