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Strategy · Issue 01 · Updated continuously

Licensing,
Not Selling Out.

Real strategy for the cultural property you've actually made. Mapped to your CPRS, against active campaigns running in market right now, with bespoke analysis written for your specific catalogue — and a defense of your specific leverage.

— active campaigns tracked
— open to your tier
— best asset CPRS
“

Limited term. Specific use. Named territories. Reversible.

The legacy model — perpetuity buyouts, work-for-hire commissions, "all rights, all media, throughout the universe" — built fortunes on artists giving away the asset at signing.

We don't build infrastructure for that pattern. Every analysis on this page recommends the smallest scope of rights that gets the deal done.

— MADE CX, House Position on Cultural Property Licensing
I · Market Map

The Seven-Layer Stack

Updated · May 2026

Cultural property doesn't have one buyer. It has a stack — seven layers organized by deal size, mechanism, and what each layer is willing to pay for. The chart below is your map. Coloured bands are where you have leverage; dashed bands are where you don't, yet. Read it once and the whole market gets visible.

Building your market map
II · Live Cultural Signal

Active Campaigns & Open Lanes

Click a card · expands in place

Each tile below is a real campaign or acquisition cycle observed in market right now — sourced from public coverage, brand activity, and institutional programming. Open any card to see the full picture plus a agentic operation generated against your specific CPRS profile, including which rights to refuse if you negotiate.

Loading active brand campaigns and cultural signal
III · Where You Stand

Your Position in the Stack

Derived from your CPRS catalogue
Mapping your CPRS to the buyer stack
IV · How Each Layer Buys

Buyer Mechanics

Mechanism · timeline · activation

The same asset can transact very differently depending on which layer is buying. A vault holder runs months of due diligence. An agency music supervisor clears a sync in two weeks. A self-serve buyer clicks through in 90 seconds. Knowing how each layer works lets you set the right expectations, prepare the right materials, and refuse the wrong deal terms before they're even on the page.

Loading buyer mechanics
V · Pathways Up

How to Move Through the Stack

Concrete dim improvements · unlock layers
Computing your pathways up the stack